REFRESH OLD CONTENT WITH STOCK PHOTOS

REFRESH OLD CONTENT WITH STOCK PHOTOS

One of the easiest things you can do to refresh your brand and create a consistent aesthetic across all aspects of your brand is to refresh old content or blog posts with styled stock photos. This is as easy as updating the main photo or pinnable photos with something new. I’ve actually been working on this and the great thing about this is that you’re not under any pressure to get it done right away. You can work on updating old posts with new photos over time. Refreshing old content with new photos can make old posts more relevant and it’s a perfect way to make them more pinnable too.

Something I’ve really loved about this in my own brand journey is that as my brand has developed and I have made changes to the Elah Tree aesthetic, I’ve needed to update old blog posts to better fit my brand and I’ve used the stock photos I create to do just that. It’s so easy and it helps to keep my brand aesthetic consent in all aspects of the content I produce. Here are a few steps to make it even easier on you.

1 | MAKE A LIST OF OLD CONTENT THAT YOU WANT TO REFRESH

Start with your archives and begin by writing down old posts that you want to freshen up with new photos. I created a list in Google Docs that way I could reference them every time I worked on marketing materials. This didn’t mean that I updated old posts every time I worked on marketing stuff, but it kept them fresh in my mind so that I would remember to work on them a little bit at a time.

2 | CHECK GOOGLE ANALYTICS

Not only did I make a list of the posts I wanted to update simply for the sake of having them be consistent with my brand, but I also checked Google analytics to determine what my highest performing posts were. If these posts were driving traffic to my site I wanted to make sure they were in-line with my brand aesthetic. I added these high performing posts to my list.

3 | DOWNLOAD YOUR FREE STOCK PHOTOS

You can’t start refreshing old blog posts without stock photos first, and I’ve got you covered. I have 15 FREE stock photos just for you and you can download them below. Pick out the ones that are perfect for your brand and give your posts an instant face-lift.

4 | CUSTOMIZE YOUR STOCK PHOTOS

Now that you’re all set with your stock photos your final step is to customize your photos. The easiest way to do this is with Canva. I have an entire post dedicated utilizing Canva with your stock photos here. Once you’ve created images that are perfect for your content and brand update your blog posts and pin your new images.

Refreshing old content can be just the thing to tie in older aspects of your brand with your current aesthetic. Make your list, download your photo, and starting creating. xoxo! Samantha

FREE HOLIDAY STOCK PHOTOS

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The holidays are the perfect time to promote your brand and to connect with your audience and customers. And what easier way to do that then with beautiful shop promotions, blog spots, and Instagram posts. The holiday season doesn’t have to be filled with overwhelm and hustle. With a little planning and amazing stock photos, you can create amazing content without the stress of photo shoots or the overwhelm of trying to figure out when you’ll find time.

I have 3 images perfect for Fall and the upcoming holiday season! There is plenty of time before the holiday season really takes hold, so you can start preparing now. Outline your content and promotions, use your FREE stock photos to create content perfectly in line with your brand and breathe easy this holiday season! Download your FREE holiday stock photos below!

Need more stock photos for your holiday content and promotions? Purchase your favorite bundle from the shop! xoxo! Samantha  

THE GATHERING COLLECTION

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The holidays are upon us, which means it’s time for holiday stock photos, plus… pumpkin spice lattes (which are taking over my IG feed) and eating chili all the time (where are all my chili fans at?) We’re entering a season of gathering, which is a perfect time for Thanksgiving and Christmas stock photos. Introducing the Gathering Collection (isn’t that name fitting? 😉) The Gathering Collection is perfect for sharing your holiday inspired blog posts, connecting with your audience on social media, creating eye-catching product mockups and Pinterest graphics, and highlighting your Christmas promotions and sales. 

The Gathering collection is also perfect for all year use especially for brands and business’s who have neutral brand colors and who’s focus could be food, gatherings, family, wedding planning, and realty.

I created this collection with a neutral, minimal palette in mind. It’s simple, engaging, and warm. This collection is full of styled flatlay and lifestyle images. The Gathering Collection includes a total of 25 hi-res images, with 19 vertical images and 6 horizontal images. 

Scroll through the gallery below to view the entire collection and purchase your bundle here!

Can’t wait to see how you use your stock photos! xoxo! Samantha

THE AUTUMN COLLECTION: PIN IT TO WIN IT!

Autumn Lifestyle, Mockups & Desktop Stock Images (PIN IT TO WIN IT!)

Autumn arrived early in New York and it was a welcome surprise. I’m sure we have a few more hot days ahead, but this past weekend and these past few days have felt like Fall; with overcast skies and cool temps. And with this weather it’s absolutely perfect for the launch of the Autumn Collection.

I wanted this collection to have that same cool outside, warm fuzzy feeling inside Autumn feel. Full of warm brown and red tones paired with soft whites, it’s a perfect combination for Fall. This collection is full of styled desktops, lifestyle images, and mockups.  As always, I do my best to round out each collection so that images can be used in a variety of places like Instagram, blog posts, Pinterest, newsletters, social banners, social ads and more. The Autumn Collection has over 25 styled stock images and I can't wait to see how you use yours!

This collection has 20 vertical images, perfect for lifestyle posts and Pinterest (my favorite social platform for driving website traffic) plus each image is easily cropable for Instagram. It also has 7 horizontal images. Scroll through the gallery below to view the entire Autumn Collection.

PIN IT TO WIN IT

In celebration of Autumn and this new collection I’m giving away the Autumn Collection to one lucky pinner. ;) Simply pin the graphic above straight from our website to your Pinterest account to be entered to win the Autumn Collection. I'll be announcing the winner on Friday September 28, 2018. Make sure to tag me @elahtree and use the hashtage #elahtree.

Can’t wait to see how you use your stock photos! Snag one of your favorite bundles here and set your brand apart! xoxo! Samantha