Images tell our brand story. We communicate a majority of our business story with imagery and the platforms in which we share and tell our stories are ever increasing. Some brands share 2 to 3 images everyday on social media. That is 60+ photos, even if images are only posted once a day, that is still 30 photos. The importance of sharing our story, conveying our brand, and curating imagery is vital. If you thinking about creating your own styled stock images hopefully asking yourself these questions will help.
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WHAT IS THE PURPOSE OR THEME OF MY STYLED STOCK?
Styled stock imagery is created with a purpose, it's often created with a theme, and it's created for it's ability to convey a purpose or story. Before creating your styled stock determine it's purpose. What are the reasons in which you want to create styled stock. Is your styled stock for your own personal or business use? Will you use it for your website, blog posts, newsletter, and Instagram? Are you creating styled stock to announce a new product? Are you creating styled stock to help showcase your work? Are you creating styled stock to use on your Instagram? Understanding the purpose of your styled stock will lead to a stronger theme for your styled stock and lead to greater success in your process of creating.
WILL MY STYLED STOCK COMMUNICATE THE STORY I WANT TO TELL?
The theme in which you determine for your styled stock should convey a story. This doesn't have to be an in-depth story, or whimsical, or romantic, but the viewer should have a since of the story you are telling with your images. Your story will come through it the types of props you choose, the way in which you style your props, and the light in which you choose to shoot. Most styled stock is shot with a combination of natural and artificial light and is often shot to be bright, but keep in mind you can also shoot styled stock with moody lighting.
DO I HAVE TIME TO EFFECTIVELY COMMUNICATE MY BRAND?
Creating quality styled stock takes time. It's important to determine your effectiveness when creating your styled stock. Do you have time to research and curate inspiration for your shoot? Do you have time to gather and source props? Do you have props that will best tell your story? Creating styled stock should energize you. You want to be inspired when you create you styled stock.
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AM I EQUIPT TO CREATE MY STYLED STOCK?
My hope is that I can encourage and empower you to create your own styled stock. Styled stock can be created with a variety of equipment, but having the right equipment can make it 100 times easier. Do you have a DSLR? Having a DSLR isn't a requirement when creating styled stock, you could actually use your smart phone. If you have a DSLR are you familiar with all your camera settings to create the best quality photos? Do have a room full of lots of natural light? If not, do you have soft boxes? You don't have to have a lot of fancy equipment when creating styled stock, but you do want to set yourself up for success. Make sure you have plenty of light when creating your images. Make sure you are comfortable using your equipment and be creative. Use reflectors and foam boards to reflect light.
Ready to create your own styled stock? You can do this! Check out this post for a detailed list of the equipment I shoot with. xoxo! Samantha