A year ago I would have cringed at the idea of writing a post about Instagram. I was okay on Instagram, but I sure wasn't great at it. The one thing that really changed things for me and Instagram was determining the Purpose Instagram had for my business. A year ago I really had no idea what purpose Instagram had for my business. I understood that people used Instagram to promote their work, connect with others, grow their following, etc.  But I wasn't sure how I was supposed to use it. I would post pictures, like and comment on other peoples post, but what was I really doing? 

Have you ever felt the same way? 

The idea of determining the purpose of my Instagram used to feel obscure. It wasn't until I really thought about the purpose of the business that that purpose began to spill over into all facets of the business. Long story short the goal of Elah Tree is to serve others through styled stock photos and organizational business tips. Nearly every time I prepare content I ask myself how I can serve others through the content I'm creating. 



Want to know my 4 other Instagram tools I use for success!?  Download yours below! 



Let's talk about Instagram because it's been changing a lot lately. There really isn't anything we can do about these changes, except to embrace them as they come and learn to roll with them. I think one of the best ways right now to engage with your audience is through Instagram stories. Think about some of your favorite brands. These are the brands you love to follow no matter what. For the most part, they could post just about anything in their stories and you would want to watch, right? They are bringing you along in their story. You are getting to see what life is like for them. Whether it's a bit of their personal life or business related, you get to be a part of it. 

There used to be a debate about whether businesses and brands should be sharing personal and business stuff in the same feed/account. I honestly don't think it matters, especially if said business is small. I feel most connected with other business and brands when I do get to see parts of their personal life mixed in with their business. Because I feel that way I try to do the same in my own business. I share personal and business highlights because I love getting to know the people behind the business I follow.  

All that to say; Instagram can be a wonderful platform to use for your business and with the right tools it can be even easier. One of my favorite tools EVER is WordSwag. WordSwag is a super user-friendly app that lets you add super fun text to your photos. 

Are you wondering why you would use WordSwag when Instagram has a new text feature? WordSwag has classic options that are timeless. This means you can create brand-specific images to share in your stories that are unique to your brand.

WordSwag has preloaded photos and backgrounds, but you can also upload your own (like your Elah Tree Free stock photos.) Once you upload your image you can crop to a variety of sizes and then add text. It's so easy and my favorite part is that with just a few clicks you can have high-quality Instagram story images.



Want to know my 4 other Instagram tools I use for success!?  Download yours below! 



Starting and getting your business off the ground doesn't have to be overwhelming. Spend a little time planning, strategizing, and learning and you'll be on your way to success! In need of more business tools? Download one of our free business checklist lists here. xoxo! Samantha