When I finally decided to serve and grow my email list instead of trying to frantically grow my  Instagram, things in business got easier.  It's not that growing an email list doesn't take work, it does. But the amazing thing about growing your email list is that it is not dictated by changing algorithms of another platform. You don't run the risk of your audience not seeing your posts, you don't run the risk of losing out on potential new customers. When you grow your email list you're letting people know, "hey I want to serve you. I want to help you to thrive in your business and in life."

Instagram, Facebook, and  Pinterest are all great social platforms, and I believe the best way to use them for your business is as a funnel for your business. So how do we do that? We create an opt-in page that lets your potential clients and customers know that your goal is to serve them. And getting on your email list means that you'll be serving up lots of great content and deals that help them.  

Ready to create your opt-in page? Let's do this! 


Create a freebie or download that will serve your audience. It's one thing to ask someone to join your email list just for the heck of it. It's a whole other thing when you serve them first. So, as you begin the planning stages of creating your opt-in page think of a few ways that you can serve your audience first. Here are a few ideas to get your juices flowing. 

  • A discount code for your shop

  • A free digital good from your shop

  • A downloadable list of your top recipes

  • A downloadable list of your favorite business resources

  • Your favorite business apps

  • An Ebook

Once you have a freebie that is going to serve your audience then you can say, "hey, sign up for my email list and download your FREE list of business resources." Providing a FREE item for your audience lets them know you're ready to serve them. 


Squarespace makes it crazy easy to create an opt-in page. It's actually been one of the easiest pages for me to create. To get started you want to create a new page that is not linked. Once you click the little plus sign to create a new page, select Cover Page. You can check out my Opt-in page here, I used the cover page layout "card." I'm partial to this layout as it's very clean, simple and allows me to include all the important components.  



Once you have the editing panel open to your opt-in page you can begin customizing your page to perfectly fit your brand. One of the first things I do is add an image. Simply click the "media" panel and you can add your favorite eye-catching image. Don't have the perfect image for your opt-in page? Sign up for our email list and download 10+ FREE stock photos! Sign up right here! See what I did there? ;) 



The next thing you want to do is customize the text for your opt-in page. Most cover pages have limited space for text so you want your message to be clear and concise. People usually don't have a lot of time to spend reading your website either so you want to make it as easy as possible. Every cover page allows you to choose to upload your logo or keep everything in text. I choose to not to use my logo because I want the header of my opt-in page to highlight the free download I'm offering.  You'll see below how I used text in the "logo" section, followed by the headline, "Download 10+ FREE Stock Photos," followed by the body of the text. I use the body of the text to let people know why it's such a great idea to use the FREE stock photos. 



This is maybe one of the most important components of your opt-in page because this is where you collect all your emails. Here you will customize the "action" of your cover page, or what you want your customer to do. For our action we want them to sign up for our email list so you want to include the form name, which is what people will see when they click to sign up. 


Next, you want to edit your form. This is just a few simple clicks. Most forms start out with four fields; name, email address, subject, and message. I keep my form simple and only include name and email. I've known a few people that were hesitant to include the name field as it includes both first and last name in fear that people wouldn't sign up because they don't want to include their last name. I totally get that. But nobody actually has to include their last name or even their first name. They can put their initials, they can put their first name and their last initial, it's completely up to them. 

how to create an opt-in page

After you have built your form you want to determine where you're emails are to be stored. If you have an email service, like Mailchimp, you can sign in right within your form and designate where you want your emails to go. If you don't have MailChimp you can have your emails stored in Google Drive or sent directly to your email. This is one thing I really love about Squarespace, they make it so easy to start right where you are. If you're not ready or haven't figured out MailChimp yet you can still start growing your email list. 


One of the final steps within your form is the advanced section. This section takes your customer experience one step further. You can do one of two things. You can include a post-submit message thanking your new subscriber for signing up and giving them any details about their free downloads. Or you can include post-submit HTML. Post-submit HTML is ideal if you want to send your customers to another page. I use post-submit HTML to send my customers to a thank you page. This thank you page brings their experience full circle. 


Want to know the exact HTML I use to direct my customers to a new page? Download yours below! 



Alright friends, your final step for creating your opt-in page is the customize the style. This step is perfect for creating an opt-in page that matches your brand perfectly. Within this step you can change the colors, change the font, and adjust the placement and positioning.


Creating an opt-in page and growing your email list doesn't have to be scary or hard. It's a few simple steps and it's the perfect way to let your customers know that you're here to serve them. I know you are going to create something amazing! Share your new opt-in pages in the comments below so I can see what you created and sign up for your amazing content! xoxo! Samantha