One of the easiest things you can do to refresh your brand and create a consistent aesthetic across all aspects of your brand is to refresh old content or blog posts with styled stock photos. This is as easy as updating the main photo or pinnable photos with something new. I’ve actually been working on this and the great thing about this is that you’re not under any pressure to get it done right away. You can work on updating old posts with new photos over time. Refreshing old content with new photos can make old posts more relevant and it’s a perfect way to make them more pinnable too.
Something I’ve really loved about this in my own brand journey is that as my brand has developed and I have made changes to the Elah Tree aesthetic, I’ve needed to update old blog posts to better fit my brand and I’ve used the stock photos I create to do just that. It’s so easy and it helps to keep my brand aesthetic consent in all aspects of the content I produce. Here are a few steps to make it even easier on you.
1 | MAKE A LIST OF OLD CONTENT THAT YOU WANT TO REFRESH
Start with your archives and begin by writing down old posts that you want to freshen up with new photos. I created a list in Google Docs that way I could reference them every time I worked on marketing materials. This didn’t mean that I updated old posts every time I worked on marketing stuff, but it kept them fresh in my mind so that I would remember to work on them a little bit at a time.
2 | CHECK GOOGLE ANALYTICS
Not only did I make a list of the posts I wanted to update simply for the sake of having them be consistent with my brand, but I also checked Google analytics to determine what my highest performing posts were. If these posts were driving traffic to my site I wanted to make sure they were in-line with my brand aesthetic. I added these high performing posts to my list.
3 | DOWNLOAD YOUR FREE STOCK PHOTOS
You can’t start refreshing old blog posts without stock photos first, and I’ve got you covered. I have 15 FREE stock photos just for you and you can download them below. Pick out the ones that are perfect for your brand and give your posts an instant face-lift.
4 | CUSTOMIZE YOUR STOCK PHOTOS
Now that you’re all set with your stock photos your final step is to customize your photos. The easiest way to do this is with Canva. I have an entire post dedicated utilizing Canva with your stock photos here. Once you’ve created images that are perfect for your content and brand update your blog posts and pin your new images.
Refreshing old content can be just the thing to tie in older aspects of your brand with your current aesthetic. Make your list, download your photo, and starting creating. xoxo! Samantha