ON NARROWING MY NICHE

Unique Flatlays. More then just white background.

I'm going to be honest, this felt like a really bold move... deciding that I would no longer shoot flatlays on white backgrounds, deciding I would I was going to differentiate myself by not offering white backgrounds at all. What am I thinking? ;) A variety of photographers I look up to primarily shoot with white backgrounds and I completely understand why. It's a little easier for brands to incorporate something with a white background. When I first decided to transition to styled stock and product photography it wasn't because I was drawn to those white backgrounds, it was because I felt like there was something missing.  

 

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By nature I'm not necessarily a white background kind of person, I'm also not super feminine and girly. But as I begin to create stock photos I found myself creating those things. White backgrounds, feminine styling... I was playing it safe.  Not that those things are bad, but I don't believe I was playing to my true strengths. Those before me had gained success creating feminine styled stock on white backgrounds, I was feeling like maybe I should be doing those things too.

But, over time, I could see my style slowing changing, being drawn toward something different and I wondered how it would to go over. Would anyone like what I was creating? I also knew it would be a challenge. Brands look for photos that match their color schemes. I knew I would have to find ways to incorporate their color schemes without relying on white backgrounds. I also knew that as I continued to define my style and niche down even more, that my photos would be even distinctive. I knew I couldn't be everything to everyone, but I could be something specific for those who were looking for exactly what I was creating. 

Moving forward things will look a little different in the Stock Photo Library. I'll still use plenty of white because I love stark contrast. You'll see white props, white fabric, even white walls, but not any flatlays with white backgrounds. I also plan to transition to more gender-neutral styling and moving away from more feminine styling. I'm taking a page out of my own personal book knowing that I myself don't style my home in a super feminine way, I'm guessing other women are probably the same. Plus, if you're a dude in need of stock photos I may have something that works for you too.

So, if you're looking for something more down to earth, something not so girly, something with color, then stick around for a while. There's bound to be more color, earth tones, dark tones, contrast, and texture! xoxo! Samantha