Instagram is a great platform to grow and connect with our communities. We can share our lives, give prospective clients a look at the type of work we do and we can promote our products and grow our email lists. The tricky thing about Instagram is that it takes time and if you're anything like me, you are sometimes left wondering what you should be sharing. I'm that person who will stare at their phone for minutes on end wondering what to share. Words are not my strong suit and without a prompt or plan, I struggle. It seems like it should be simple, but often times it's not.
Have you ever been there too? If so, don't you worry, I have a plan for you.
But, we don't have to stay in that same place... that place where we're staring at our screens. ;) We can make a plan, take action, and start using Instagram so that it works for us and our businesses. I have put together one whole month (30 days, woot, woot!) of Instagram content so you'll always be ready with something to share on instagram!
DOWNLOAD YOUR INSTAGRAM CONTENT CALENDAR NOW!
Now that you have your calendar, let's talk about some content that will really give you traction moving forward.
YOU AND YOUR BRAND STORY
People love and are drawn to a good story. I think often times we discount our own personal stories, but that is exactly what people are drawn too. From where you are from, how you grew up, how you built your business, to your favorite drink. We all want to connect with each other and it's through the little things that we find common ground. For instance, I'm from the mid-west and I LOVE the mid-west. If I find out that you are from the mid-west I am going to feel instantly connected to you.
Don't forget to weave together your story with your brand story. Your brand story is just as important as your personal story because your brand story will help your audience know that they can't live without your product. ;) If you're wondering how to create a magnetic brand story, I highly recommend Building a StoryBrand by Donald Miller.
BEHIND THE SCENES
Sharing behind the scenes helps to ground our connection with our audience. Most feeds are full of beautiful imagery which is wonderful. A behind the scenes photo can be beautiful as well, but it also continues to connect us with our audience because they are able to view our process. Behind the scenes are perfect for letting our audience know that we are just like them too.
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PROMOTE YOUR PRODUCT & SHARE A TESTIMONY
A perfect way to build trust with your customers is to share a testimonial. It lets them know that others are loving your products, you stand behind what you sell and it takes them a step closer to wanting to make a purchase too. You can share a photo of your product, whether it's a physical product, digital product, or service and pair it with a testimonial. In just a few easy steps you've got yourself a social proof.
SHARE YOUR FAVORITE RESOURCES
One of the best ways you can connect with your customers and audience is through an act of service. Use Instagram to share some of your favorite resources. This could be a something you've recently learned, a quick tip you just picked up, your favorite life hack, your most used app, or your favorite planner. You can even start by making a list of some of your favorite resources and have them ready so you're never without something to post.
THANK YOUR FOLLOWERS WITH A FREEBIE
In the same vein as serving your audience, we can also thank our followers and offer them a freebie. Freebies are perfect because it's a special way to say thank you, but it's also great because it gives our customers an opportunity to test our products or services. It increases their trust with us and helps them to know that we're here to help them thrive in their lives and their businesses.
Sometimes Instagram can be overwhelming and frustrating, but with a few easy steps, we can create an action plan to make sure Instagram is really benefiting our business. Are there certain things that you love sharing on Instagram? Share them below! I'm always looking for inspiration too. ;) xoxo! Samantha