Simple Site Maps for Different Types of Businesses
Visual clarity for calm navigation.
A site map is like a floor plan for your website. It helps you (and your visitors) know exactly where to go. Clear site maps reduce confusion, increase trust, and create a calmer experience.
1. Creative Service Providers
Home
About / Work With Me
Portfolio / Projects
Services / Offerings
Blog / Resources
Contact
Optional subpages (dropdowns): Portfolio → “Brand Projects, Web Design, Photography”
Why it works: Your work shines, navigation is intuitive, visitors feel guided.
2. Coaches or Consultants
Home
About / Story
Services / Programs
Testimonials / Success Stories
Resources / Blog
Contact / Schedule Call
Optional subpages: Services → “1:1 Coaching, Group Programs, Workshops”
Why it works: Prioritizes trust and connection while keeping flow calm.
3. Small Product-Based Businesses
Home
Shop / Products
About / Brand Story
FAQ / Help
Blog / Tips
Contact / Support
Optional subpages: Shop → “New Arrivals, Best Sellers, Bundles”
Why it works: Helps shoppers find what they need quickly and creates a gentle brand experience.
Tips for All Site Maps
Keep top-level items to 5–7 for calm navigation.
Group similar pages under one category with dropdowns if needed.
Cross-link related content gently — like pointing visitors to a helpful blog or related project.
Visualize your site map as a simple diagram — a sketch on paper is fine!
Mini Checklist for a Calm Site Map
Top-level menu is clear and concise
Related pages are grouped logically
Visitor journey is smooth from start to goal
Optional dropdowns are intuitive
Links support flow, not confusion
Takeaway
A thoughtful site map creates calm, trust, and clarity. Even small tweaks can make your website feel lighter, more intentional, and more welcoming.