Hi! I’m Samantha
I help businesses and creatives get the most out of their online presence—combining thoughtful strategy, clear data, and practical improvements. I know how overwhelming websites and digital strategy can feel, so I focus on making it simple, clear, and effective. With a background in communications and a focus on web performance, I bring both the analytical and creative sides together—so your website doesn’t just look good, it works smarter for you and your audience. I love turning data into stories, simplifying complex ideas, and helping clients feel confident and supported in their digital journey.
When I’m not crunching data or tweaking code, I’m happiest spending time with my husband and our dog, Bindi. You’ll usually find me with a good book in hand or enjoying the outdoors.
Some of my favorites:
Q: What’s your favorite movie?
A: I love Pride & Prejudice, but every fall I watch You’ve Got Mail and the Harry Potter series on rotation. There’s something so cozy about revisiting these stories year after year.
Q: What’s your favorite way to unwind after work?
A: I work out—seriously, it’s my thing. After that, I take Bindi for a long walk, and sometimes we just sit outside on the deck.
Q: What’s your favorite show?
A: Recently I’ve really enjoyed Slow Horses, but you can usually find me watching Downton Abbey on rotation—it’s my comfort show.
Q: What’s your favorite book?
A: This is so hard because I love books! Some that I’ve really enjoyed this year include The Rose Code, The English Masterpiece, The Seven Year Slip, and Funny Story.
Q: Do you have a favorite book to re-read?
A: This year, definitely The Seven Year Slip—I love the wit, banter, and slow-burn. The characters stayed with me long after I had finished this book.
Q: Where is your favorite place to shop?
A: This one is tricky because I’m not a huge shopper! But I recently found my favorite pullover at Billabong, and it’s been a cozy staple ever since.
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