Hi! I’m Samantha

I help businesses and creatives make the most of their online presence through thoughtful strategy, clear data, and practical improvements. With a background in communications and a focus on web performance, I bring both the analytical and creative sides together—so your website not only looks good, but works smarter. I love translating data into stories, simplifying complex ideas, and helping clients feel confident about their digital strategy.

Outside of work, I’m happiest spending time with my husband and our dog, Bindi. When I’m not crunching data or tweaking code, you’ll usually find me reading a good book or enjoying time outdoors—preferably somewhere sunny and breezy.