A Monthly Website Maintenance Checklist for Solo Entrepreneurs
Because your website deserves a little TLC too.
Running a business solo means wearing every hat: creator, visionary, accountant, marketing team, tech support, and at least three more invisible roles you never officially agreed to but somehow inherited. And in the middle of all of that, website maintenance can easily fall to the bottom of the list — until something breaks, feels outdated, or stops converting the way it used to.
But here’s the thing: your website is often the first impression someone has of your brand. It should feel like walking into a thoughtfully tended space. A monthly check-in is one of the most supportive things you can do — not just for your business, but for your future self.
This isn’t about perfection. It’s about presence.
A gentle ritual of caring for your digital home and keeping it aligned with the heart of your work.
So make some tea, block 45 minutes on your calendar, and let’s do this together.
Here’s a warm and simple monthly website maintenance checklist for solo entrepreneurs (that won’t overwhelm you).
🌿 Monthly Website Maintenance Checklist
1. Review Your Homepage
Ask yourself:
Does this still reflect the services I offer?
Is anything out of date — photos, prices, language, testimonials?
Is my hero message still aligned with what I want to be known for?
Even the smallest refresh can re-energize your brand.
2. Update Your Portfolio, Blog, or Case Studies
Fresh content signals activity and builds trust.
Add recent projects or wins
Update results or testimonials
Refresh older posts with stronger headlines or visuals
You don’t always need something brand new — small upgrades count.
3. Test All Links, Buttons & Forms
Click through:
Navigation and footer links
CTAs and contact buttons
All forms (including automated confirmation emails)
A broken form can mean missed connection — and we don’t need that.
4. Back Up Your Website
Whether you’re on WordPress, Squarespace, or Shopify, make sure backups are running and recent. This offers peace of mind and prevents emergency chaos.
5. Check Site Speed & Performance
Slow sites lose visitors before they even meet you. Run a quick test using tools like PageSpeed Insights or GTmetrix.
You don’t need to fix everything right away. Awareness helps you plan.
6. Review Your Analytics
Look at:
Top-performing pages
Where traffic is coming from
Drop-off points
What’s resonating
Data helps you make steady, confident decisions — not emotional ones. Need help with analytics? Check out this post.
7. Check Your Mobile Experience
Most people visit websites on mobile first.
Does the layout still feel clear?
Is the text readable without zooming?
Are buttons easy to click?
If anything feels clunky, just make a note for later.
8. Refresh One Small Thing
Choose something light:
Update a photo
Rewrite a headline
Add a FAQ
Refine a service description
Small steps compound into real momentum.
🌱 Why This Matters
Your website is a living part of your business — not a static object.
It grows as you grow. It evolves as your clarity deepens. And it supports the sustainability of your work.
A monthly routine means:
Less overwhelm
Fewer tech emergencies
A brand that always feels aligned
A smoother experience for the people you want to support
This is not busywork. This is tending your garden.
💛 You’re Doing Better Than You Think
If you’re reading this, you care about the experience you’re creating — and that already sets you apart. You don’t need to overhaul everything today. Just choose one action from this checklist and let it be enough.
Your business deserves care. You deserve care.
🪴 Want Support With Monthly Website Care?
If you’d love an extra set of hands keeping your website fresh, updated, and aligned each month, I offer ongoing Website Care & Support packages designed specifically for solo entrepreneurs who want to stay focused on what they do best.
I’ll help keep your digital home running smoothly, so you can rest knowing everything is taken care of — with intention, clarity, and gentleness.